Ruzanna has always been pulled towards the art of makeup and beauty. Before her career in the beauty industry, Ruzanna was studying linguistics in Yerevan State Linguistics University and attained a masters degree in European Studies in 2014. She expanded her expertise and began her journey as a makeup artist. With her sister, she opened up ARX Laboratory in Armenia. This salon brought together numerous individuals with its modern touch on glam. ARX Laboratory branched out and opened numerous locations throughout Armenia. In 2016, Ruzanna moved to America and expanded her profession. Continuing her passion in the beauty industry, she began the process of starting her own makeup line in 2021. After years of preparation, she launched ARX Cosmetics in 2023. This line represented Ruzanna’s dedication and love for makeup.